Download Scaling Procedures Issues and Applications Richard G Netemeyer William O Bearden Subhash Sharma Books

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Scaling Procedures Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity.

Scaling Procedures Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.

Download Scaling Procedures Issues and Applications Richard G Netemeyer William O Bearden Subhash Sharma Books

"I do a lot of scale development in my research as well as review journal manuscripts in psychometrics. This book is very useful and is a staple in my work."

Product details Paperback 224 pages Publisher SAGE Publications, Inc; 1 edition (March 12, 2003) Language English ISBN-10 0761920277

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Scaling Procedures Issues and Applications Richard G Netemeyer William O Bearden Subhash Sharma Books Reviews :

Scaling Procedures Issues and Applications Richard G Netemeyer William O Bearden Subhash Sharma Books Reviews

• I do a lot of scale development in my research as well as review journal manuscripts in psychometrics. This book is very useful and is a staple in my work.